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Case Study: EFI

EFI is a global leader in high-end, large-format printing for commercial clients. The company provides several other services that include printing, productivity software, and Fiery print servers. EFI strives to continue to serve their customers towards the growth and success of their print business. With over one-third of the market share in high-end, wide-format printers, they have over 20 million users of their various products.

With the halt of in-person events due to COVID-19, EFI was forced to go virtual for their yearly January conference. The EFI event team wanted to showcase an engaging and immersive virtual event that went far beyond the typical static webinar platform formats. However, the EFI team at the time was brand new to the virtual events world and did not know all the capabilities. With this, EFI brought in the ProGlobalEvents team to create a visually stimulating 3D conference, powered by XtendLive, to strikingly demonstrate all that EFI has to offer.

Design Challenges

Without the EFI team having much prior knowledge to virtual events, there was a learning curve that went into play during the process of creating this event. The ProGlobalEvents team helped the EFI team understand all the capabilities that the XtendLive platform had to offer.

Once the EFI team gained a better understanding of the capabilities, the ProGlobalEvents team recognized that their event requirements were extremely challenging:

  • Create personalized agendas with calendar syncing capabilities for over 1,000 attendees with 450 live sessions over 8 days.
  • Send daily reminder emails for the attendees with their personalized agendas.
  • Provide 4 different language filters and allow easy access to a global user base of more than 50 countries.
  • Create a paid conference and eTicketing site for coupon codes, all-access tickets, and limited access tickets for specific breakouts.

Solution

The ProGlobalEvents team created their annual live user conference with an eight-day 3D virtual experience with a much more engaging interface than a simple webinar. The virtual experience was user-friendly and accommodated the complex set of requirements. Users had shortcut navigation tools to jump into different rooms quickly, as well as see a top-down view of each room. A menu system provided access to all the attendees, a group chat, and the agenda. The inspiration for designing this project came from large and modern expo centers. The virtual location was the San Francisco Bay, and it featured a waterfront plaza at the entrance. The buildings had a modern feel, with large glass walls to see the skyline in the horizon.

The interface included a large lobby to welcome guests and a welcome video from an EFI executive. Attendees were able to view all EFI products through a product showcase exhibit. From the lobby, the users could see entrances to the General Session Theater, two different breakout session rooms, and the large Expo Hall. The breakout rooms hosted different sessions with WebEx recorded meetings.

Result

The EFI conference was a huge success. The users found the site easy to navigate, informational, and interactive. The client met their goal of over 1,000 attendees, and users from 58 countries were able to attend.

From the attendee perspective, the conference provided a visually stimulating and engaging 3D digital experience that didn’t require any downloads and could be experienced on computers and mobile devices. A beautiful, modern conference center featured a waterfront plaza, lobby, general session theater, two breakout rooms, and a large expo hall. Users could walk through, look around, gather information, chat with other attendees and product specialists, view videos, and choose to attend live video sessions from more than 450 agenda choices. 

One of the conference sponsors summed it up by saying, “Having sponsored and attended several virtual events over the past year, Engage 2021 provided a level of attendee engagement that few others have been able to deliver.

Ready to add a new dimension to your next event?

Mark Yujuico

Senior Product Marketing Manager

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Jody Tatro

Chairwoman of the Board

With over 30 years of industry experience, Jody is the Chairwoman of the Board of XtendLive, driving vision and strategy. Every strategic approach that goes out the door is influenced by Jody’s experience and philosophies on her high standards for client service. Jody is a recipient of the YWCA’s Tribute to Women Award, the Junior League Community Volunteer Award, and is listed in Who’s Who of Women in Business.

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Howard Citron

CTO

A product designer at heart, Howard has developed consumer and business products, large scale distributed systems, and software applications. With over 25 years of industry experience, he offers senior executives with innovative solutions to their most vexing software and systems challenges. He assists clients by exploring new market opportunities and acting as an internal venture manager within their organizations.

Robert Cummings

Director Of Technology

Robert is an acute and credible tech professional who helps create an invaluable virtual experience. With over 30 years of high-level tech experience, he has a proficient background in sales, market research, and finance. Robert strives to help clients understand the technology at its fullest aptitude and how it can best create a positive and valuable virtual event experience.

Jack Connolly

Jack Connolly

Chief Executive Officer

As an experiential creative director, Jack prefers to draw outside the lines. He tells stories with original content and impactful design to ignite meaningful conversation.

 

Jack brings 20 years of event industry knowledge to ProGlobalEvents. He specializes in building live & virtual platforms for audiences to connect, engage and immerse themselves in the power of a shared experience. His skills range from ideation and concept development to defining an attendee journey through storytelling and design.

Jack understands the creative process is not linear, but a collaborative process between agency and client. He manages teams of designers and technology developers to pioneer impactful brand experiences. His diverse skillset and leadership ensure for award-winning results and memorable impressions.

 

In 2019, BizBash named Jack one of the top event designers in North America. SXSW awarded his work the “People’s Choice in Innovation” in 2021.

Paul Miller

Chief Marketing Officer

Having served in many executive roles for over 25 years, Paul has a client-side perspective of the corporate events industry. He reaches clients through traditional and digital marketing programs and has a high involvement with technology strategies. In his spare time, he is a principal member of the non-profit Gratitude Network that mentors award-winning social entrepreneurs.

Matt Rulis

VP Of Business Development

Spending the last 15 years in sales, Matt has experience managing marketing strategies, campaigns, and environments for a diverse client base. His relentless tenacity and keen eye for detail shapes the renowned vision he has for client service. He focuses on fostering relationships to uphold XtendLive’s customer satisfaction ratings year-over-year.

Dick Wheeler

Chief Executive Officer

Dick is the CEO of XtendLive. He is an entrepreneur, innovator, and compelling force in the fast-growing virtual event industry. With over 30 years of industry experience, Dick possesses the astute leadership that is a sought-after gold standard in the industry. Under his leadership, the team has generated highly successful events for numerous companies while continuing to drive an imaginative vision for client’s virtual event needs.

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